It is often appropriate for a business to utilize more than one domain name.
Multiple domain names can:
- Lock out your competition from owning a domain name which will draw customers to them rather than you.
- Be used to promote different products and services that you offer.
- Drive more traffic to your web site.
- Give you more opportunities to market to and be listed in search engines.
- Be used to create distinct advertising strategies to reach different target markets.
- Provide customers more ways to find you intuitively when searching for you on the internet.